Shell Ideas360 is a global competition which kicked off in September 2013.  It challenges university students to conceive, share and collaboratively develop innovative ideas to help tackle Energy, Water and Food challenges around the world.  

The NUS student team is represented by Samuel Chong (22 years old), Shuyuan Ho (24 years old) and Varun Soni (23 years old) and they are all from the Department of Engineering Science with a specialisation in Energy Systems. They submitted the idea “Peak Load Shaving via Gamification”,  which developed a system that monitors power consumption patterns, provide feedback and incentivize consumption during non-peak hours by gamification in order to reduce electricity peak loads in mornings and evenings.

“Shell Ideas360 is a unique opportunity for us to apply the skills and knowledge we have, and the competition's focus on energy, food and water for sustainable development is an area that  we are interested in.“ The students also shared, “We’re delighted to receive the affirmation for our idea after months of hard work! We hope to do our best and to do Singapore proud in the finals!”

The NUS student team have left for The Netherlands on 10 May for the finals.  They will pitch their idea together with the other four finalists from Australia, Canada, India, and The Netherlands to a panel of international judges in Amsterdam on 14 May.  The winner will be announced on 15 May 2014 at Shell’s “Powering Progress Together” Forum held in conjunction with the Shell Eco-marathon 2014 in Rotterdam.

Lee Tzu Yang, Chairman of Shell Companies in Singapore commented, “These students have shown much ingenuity in coming up with innovative solutions to deal with the world’s energy future.  We are very proud of what they have achieved in this global competition and we wish them all the best!”

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Song Yu                         

Corporate Communications

Shell Companies in Singapore

Notes to Editors

About Shell Ideas360

Shell Ideas360 is a new, global competition, encouraging university students to conceive, share and collaboratively develop game-changing ideas to help tackle Energy, Water and Food challenges.

Shell Ideas360 provides university students with an exciting opportunity to develop their ideas into a ‘potentially investment-worthy’ business case with the support of mentors and subject matter experts. University students will be able to demonstrate their potential, develop their skills and collaborate globally with like-minded innovators, gaining insights into the current and future challenges in the fields of Energy, Water and Food and how they are related.

How the competition works

Shell Ideas360 involves three key stages.  In stage 1, participants share and submit their initial idea. The ideas will be evaluated by a team of experts and up to 100 ideas will be selected to go to stage 2. Participants will then further develop their ideas with the help of Shell Mentors and Subject Matter Experts. In stage 3 five teams or individuals will be invited to Shell Eco-Marathon Europe in Rotterdam, the Netherlands, to pitch their ideas to a Panel of Judges. Here the finalists will meet thought leaders, other innovators and representatives from business, NGOs and government from around Europe with whom they can exchange ideas and set-up new partnerships.

Royal Dutch Shell plc

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