Shell launches refreshed Shell Select experience with Watsons, HOOGA and Vivino for better journeys ahead

Singapore – Shell today unveiled its refreshed Shell Select store concept, designed to bring customers a more convenient and enjoyable stop through a thoughtful selection of everyday essentials, lifestyle items and well‑known brands.

For 135 years, Shell has been part of Singapore’s everyday journeys. Today, its islandwide stations offer more than refuelling, with Shell Recharge electric vehicle (EV) charging, car care services and convenient retail options that support motorists and nearby communities wherever their journeys take them. The refreshed Shell Select builds on this broader offer by making each stop easier, more useful and relevant for modern lifestyles.

“Customers today want simple, useful stops that fit naturally into their day, whether it’s grabbing a snack, picking up daily essentials or finding a small gift for gatherings on the go,” said Doong Shiwen, General Manager of Shell Mobility and Convenience Singapore. “With the new Shell Select, we’ve worked with trusted brand partners to curate familiar favourites and practical choices that make each visit easier and more relevant. As we celebrate 135 years in Singapore, we’re continuing to redefine what a stop at Shell can be and remain focused on evolving with our customers to make every stop with Shell a better one.”

Recent insights show that Singapore consumers increasingly value the overall experience a brand provides, as much as its products and services². This is especially true for EV drivers, who often look for more than a quick charge³ as they spend longer periods at charging locations. These shifts point to a broader change in retail, where relevance and a well-designed customer experience increasingly set brands apart.

The refreshed Shell Select brings together everyday essentials for people on the go – from health and personal care to thoughtful gifting, fresh food and vehicle care – supported by well‑known brands and intuitive store layouts designed for quicker, easier shopping.

Shell Select also introduces several retail firsts in Singapore’s mobility and convenience space. These include Shell’s first partnership with home and lifestyle brand HOOGA, featuring curated lifestyle and car scent products; the first Watsons Lite concept globally within a Shell service station, offering health and personal care essentials; and an expansion of the first-of-its-kind Vivino partnership, bringing curated wine retailing into a service station environment. 

Irene Lau, Managing Director of Watsons Singapore & New Markets Watsons International said, “By partnering with Shell in a first-of-its-kind collaboration with Watsons Lite, we are raising the bar on everyday convenience while staying true to Watsons’ care-led purpose. This collaboration is a strategic step forward in serving Singapore consumers with relevant and accessible solutions for their everyday needs.”

Koay Gray Sen, Chief Executive Officer of HOOGA said, “HOOGA and Shell share a strong alignment in enhancing everyday convenience through thoughtfully curated, lifestyle-led experiences. By bringing HOOGA into Shell, routine pit stops are reimagined as moments of comfort and refresh along the journey. This collaboration marks an exciting new chapter in how we weave everyday comfort and style into modern, on-the-go lifestyles.”

Soo Hoo Khoon Peng, Chairman of Wine Portal Holding Pte Ltd said, “Our partnership with Shell reflects a shared commitment to reimagining everyday experiences through quality and choice. By introducing curated, highly rated and affordable wines across 49 Shell stations island-wide, we are making great wine more accessible to consumers. We are delighted to work with Shell and look forward to growing this collaboration further.”

The refreshed Shell Select is presently available at 12 Shell service stations⁴ across Singapore, with more locations and enhancements to be rolled out progressively. To celebrate the launch, Shell is offering up to 30% off¹ on HOOGA, Watsons, Vivino and Shell Café products at participating Shell Select stores from now until 31 March 2026.

¹ Terms and conditions apply.

² Salesforce: “What Are Customers Expectations, and How Have They Changed?”, https://www.salesforce.com/small-business/what-are-customer-expectations/

³ Shell: “Shell Recharge Driver Survey 2025”, https://www.shell.com.sg/about-us/news-and-insights/media/2025-media-releases/shell-recharge-driver-survey-2025.html (2025)

⁴ Please refer to appendix for the service station locations.

The refreshed Shell Select is now available at the following Shell service stations, with more locations and enhancements to be rolled out progressively.

Edelman for Shell

Email: ShellSGPR@edelman.com

The companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this marketing release, “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this marketing release refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.

Forward-looking statements

This marketing release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward looking statements are identified by their use of terms and phrases such as “aim”; “ambition”; ‘‘anticipate’’; “aspire”, “aspiration”, ‘‘believe’’; “commit”; “commitment”; ‘‘could’’; “desire”; ‘‘estimate’’; ‘‘expect’’; ‘‘goals’’; ‘‘intend’’; ‘‘may’’; “milestones”; ‘‘objectives’’; ‘‘outlook’’; ‘‘plan’’; ‘‘probably’’; ‘‘project’’; ‘‘risks’’; “schedule”; ‘‘seek’’; ‘‘should’’; ‘‘target’’; “vision”; ‘‘will’’; “would” and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this marketing release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks, including climate change; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including tariffs and regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, regional conflicts, such as the Russia-Ukraine war and the conflict in the Middle East, and a significant cyber security, data privacy or IT incident; (n) the pace of the energy transition; and (o) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this marketing release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F and amendment thereto for the year ended December 31, 2024 (available at www.shell.com/investors/news-and-filings/sec-filings.html and www.sec.gov

). These risk factors also expressly qualify all forward-looking statements contained in this marketing release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this marketing release, 11 February 2026. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this marketing release.

Shell’s net carbon intensity

Also, in this marketing release we may refer to Shell’s “net carbon intensity” (NCI), which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell’s NCI also includes the emissions associated with the production and use of energy products produced by others which Shell purchases for resale. Shell only controls its own emissions. The use of the terms Shell’s “net carbon intensity” or NCI is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.

Shell’s net-zero emissions target

Shell’s operating plan and outlook are forecasted for a three-year period and ten-year period, respectively, and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next three and ten years. Accordingly, the outlook reflects our Scope 1, Scope 2 and NCI targets over the next ten years. However, Shell’s operating plan and outlook cannot reflect our 2050 net-zero emissions target, as this target is outside our planning period. Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.

Forward-looking non-GAAP measures

This marketing release may contain certain forward-looking non-GAAP measures such as adjusted earnings and divestments. We are unable to provide a reconciliation of these forward-looking non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.

The contents of websites referred to in this marketing release do not form part of this marketing release.

We may have used certain terms, such as resources, in this marketing release that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F and any amendment thereto, File No 1-32575, available on the SEC website www.sec.gov

.