Shell Singapore debuts “Shell Station of the Future” with new Tampines Ave 2 station
Jun 07, 2017
New Shell station is designed as a “mobility oasis” with a broadened suite of offerings and station amenities to enhance customer experience and everyday journeys of the Tampines community.
- Launch of Shell-branded convenience retail, food and beverage offer Shell Select and Deli by Shell, including the introduction of Singapore’s first 24-Hour Drive-Thru in petrol station with McDonald’s to bring added convenience to busy and on-the-go Singaporeans
- Features new sustainability initiatives as a pilot to support active mobility and the reduction of carbon footprint for a sustainable city and future
Shell Singapore debuts "Shell Station of the Future" with new Tampines Ave 2 station.
From Left to Right: Mr. Eric Ng (Shell Tampines Ave 2 Station Manager), Ms. Aarti Nagarajan (General Manager, Retail Sales & Operations, Shell Singapore), Ms. Cheng Li Hui (Grassroots Adviser to Tampines Grassroots Organisations and Member of Parliament for Tampines GRC), Ms. Goh Swee Chen (Chairman of Shell Companies in Singapore), Ms. Shane Wan (Head of Retail Marketing, Shell – Singapore, Indonesia and Hong Kong) and Mr. Barry Koh (Project Manager, Shell Singapore)
Singapore – Shell Singapore today revealed its newly refreshed station at Tampines Avenue 2 with a broadened suite of offerings and station amenities. Designed as a “mobility oasis”, it aims to enhance the convenience and connectivity of the community, be it a motorist, cyclist, or a resident looking to refuel and recharge in between journeys. Ms. Cheng Li Hui, Grassroots Adviser to Tampines Grassroots Organizations and Member of Parliament for Tampines GRC, together with senior representatives of Shell Singapore, key partners, Tampines residents and customers graced the official launch this morning.
Enhancing the customer experience and journeys of the Tampines community
The new station marks the launch of Shell-owned convenience retail store, Shell Select, and its own food label, Deli by Shell which serves an assortment of pastries and sweet treats that are freshly baked on-site daily to enable busy individuals to grab and go without the compromise of taste and quality. Deli by Shell also boasts a new range of Ready-to-Eat meals inspired by local favourites, and the first “Scoops of Happiness” concept, featuring an exclusive selection of local ice cream dessert creations developed through an inaugural collaboration with Wall’s.
Ms. Aarti Nagarajan, General Manager, Retail Sales & Operations, Shell Singapore, commented: “This station marks the beginning of a transformational journey ahead as Shell continues to progress with our customers to meet their evolving needs and demands in mobility and convenience. We place customers at the heart of everything we do and together with our frontline service champions, we are committed to better serve our customers in this on-going journey to improve our customer experience. As we believe it is not just where you go, but also how you go that matters, we hope to help our customers ‘Go Well’ and make their life’s journeys better.”
Building on the station’s convenient retail offering, Shell has joined hands with strategic partners such as McDonald’s, who share a common vision in bringing value-added convenience to customers. Through the partnership, McDonald’s now operates Singapore’s first 24-Hour Drive-Thru located in a petrol service station. Focusing on takeaways only, this unique new-format caters to customers who are increasingly looking for efficient yet quality food options and one-stop convenience. Both drive-through and walk-in customers can look forward to enjoy their favourite breakfast and all-day offerings at the Drive-Thru.
Kenneth Chan, Managing Director, McDonald’s Singapore, elaborated: “We are always evolving to stay connected and relevant to the lifestyles of our local community. Customers today increasingly value convenience and we want to be at the forefront of modernising the experience for them. With this new-format Drive-Thru focusing only on takeaways, we are providing an accessible 24-hour touch point not only for motorists and cyclists, but also residents in the neighbourhood.”
In the same vein, Shell Tampines Avenue 2 also includes new service amenities such as Singpost POPStation and other self-service kiosks such as UOB ATM machine, NETs self-service kiosk, AXS machine and a newspaper vending machine, for customers looking to get more done in a single visit.
Embracing the new face of mobility towards an eco-friendly and sustainable city
In face of the changing mobility landscape in Singapore towards a car-lite society, Shell is taking strides to cater to a growing community of Personal Mobility Device users by creating “Take a Brake” bicycle bay – a first-ever initiative in a petrol service station as a dedicated facility. Strategically located within the Tampines cycling network, it serves to enhance the connectivity of Tampines as an ideal pit-stop for cyclists to rest and recharge in between journeys.
“Tampines is an active community that prides itself on being Singapore’s pioneer cycling town. I am heartened to see that Shell has selected their Tampines station to house the first-ever bicycle bay. This launch complements our current cycling network which Tampines residents can use to enjoy easy access to other parts of the town. It also reflects our care for the environment, so it’s great to see major players such as Shell embracing and promoting active mobility in Tampines as Singapore strives towards a car-lite society.” Ms. Cheng Li Hui, Grassroots Adviser to Tampines Grassroots Organisations and Member of Parliament for Tampines GRC commented.
In addition, Shell has introduced new sustainability initiatives in the station as a pilot in a bid to improve energy and water efficiency in its day-to-day retail operations. This includes the use of solar tubing in parts of the station canopy to reduce electricity usage in lighting up the refuelling area during the day; a rainwater harvesting system where water is reused to water the plants on the green walls and flushing of toilets; and the use of motion detectors, installed at specific areas of the station to ensure that lighting is only activated when necessary.
Ms. Goh Swee Chen, Chairman of Shell Companies in Singapore, added: “Planning for the future, revitalising our operations and staying relevant are important to Shell Singapore. As we come together as a nation to create a more sustainable future for Singaporeans, we at Shell are committed to evolve together and develop smart city solutions particularly in personal transport, in support of the government’s initiative in creating endearing eco-smart towns.”
The revamp across 57 Shell stations island-wide will take place gradually over the next few years with the phased roll-out of Shell Select and Deli by Shell. Station offerings may differ across the stations tailored to varying customer and locational needs.
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Shell aims to be the best fuels retailer in the world. Today, Shell has approximately 45,000 retail stations in more than 80 countries. Over 100 years of experience developing fuel technology and services make it one of the leading providers of innovative fuels.
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