Shell champions road safety across Asia
May 06, 2015
Thousands of Shell staff and contractors across Asia took part in safety roadshows and hands-on demonstrations at their offices and facilities today to mark Shell's Safety Day.
Held annually, the global safety day aims to strengthen the safety culture across the company. This year, several activities across the region centered on road safety in the community, in support of the United Nations Global Road Safety Week which falls on 4-10 May 2015.
Getting road safety right is a priority for Shell – and a serious challenge. Nearly 1.3 million people are killed on the road globally every year, another 50 million are injured. Besides enforcing Shell's global road safety standards in our workplaces, Shell works with communities and global partners to improve road safety in the countries where we operate.
In India, Shell runs Project HumRahee to raise driving standards of heavy vehicle drivers in the country. Modelled on the concept of experiential learning, drivers use an advanced driving simulator to test their defensive driving skills when faced with situations like brake failure, hill driving and rough weather. The successful programme has improved safety by more than five times compared to before its launch.
In Pakistan, Shell launched a road safety song and video to raise road safety awareness among school children in a variety of locations including major cities of Karachi, Lahore, Islamabad, Quetta and Multan. The programme throughout the week covered five schools and over 1,000 school children.
In Malaysia, Shell staff in Miri, Sarawak affirmed their commitment to road safety by pledging their support for the #SaveKidsLives campaign. Over 800 staff signed up to the call to action to save children’s lives on the roads around the world.
Shell staff in Singapore had a chance to experience “Fatal Vision” goggles, which simulate how a person’s vision and balance are impaired by alcohol, and drive home the dangers of drink driving.
Shell Asia-Pacific Media Relations
Email : Media-AP@shell.com
Notes to Editors:
- Shell is a member of the Global Road Safety Partnership (GRSP). Through the GRSP we work with international agencies, companies and governments on practical projects to reduce road incidents. Shell participates in several individual country partnerships that drive improvements in road infrastructure, driver behaviour, public education and enforcement. The GRSP has established the Global Road Safety Initiative (GRSI), which aims to improve road safety in targeted developing countries. Shell chairs and partly funds the initiative.
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