Shell zooms in for a brilliant finish with Scuderia Ferrari and LEGO® group alongside Kimi Räikkönen
Sep 18, 2014
Scuderia Ferrari driver Kimi Räikkönen joined Ian Albiston, Shell’s Trackside and Logistics Manager, and two lucky students from ITE College West – previous champions in Shell Eco-marathon Asia 2014 – in a race to the finish, “driving” newly released LEGO® Ferrari F138 miniature models across a scaled-down track.
As the LEGO cars crossed the finish line, half-sized replicas of the cars that inspired those in the Shell V-Power LEGO® Collection, was unveiled for the very first time to the audience to celebrate the successful and enduring collaboration between Shell, Scuderia Ferrari and LEGO Group.
Partnering for success – Shell, Ferrari and LEGO® Group
The limited-edition Shell V-Power LEGO® Collection celebrates the shared passion for performance in Shell’s 60-year technical partnership with Ferrari. Shell has worked together with Ferrari and the LEGO Group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell to propel each vehicle more than 2 metres on a single pull.
The models in the promotion include a Shell station with a Shell Scientist LEGO Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure; the Ferrari F138, the Ferrari F12berlinetta; the Ferrari 512 S; and the Ferrari 250 GTO.
New models will be released every two weeks starting from 29 August 2014. Motorists, race fans and toy enthusiasts alike can also look forward to the release of the limited-edition Shell Tanker model, available at Shell stations from 21 – 30 November 2014 only.
Commenting on the collection, Ian Albiston, said, “At Shell, we are always innovating to stay ahead of the field, developing advanced fuels and lubricants such as the Shell V-Power fuel used in both Ferrari race cars and road cars across the globe. Similarly, both Ferrari and LEGO Grouphave been at the top of their fields for more than 50 years through creativity and a devotion to excellence. Shell, Ferrari and LEGO Group have also enjoyed a close relationship due to our mutual dedication to innovation, creativity and excellence.”
Louis Tan, General Manager, Retail Sales & Operations (Shell Singapore), added, “We are thrilled to be the first in the world to release the new Shell V-Power LEGO Collection. We are also very excited that Kimi Räikkönen had the opportunity to collaborate with our local Shell Eco-marathon Asia students to unveil the half-sized LEGO replicas. We hope that we can continue to inspire the imagination of all Singaporeans, both young and old to construct their very own racing world.”
Notes to editors
Shell endeavours to be the best fuels retailer in the world. Today, Shell has approximately 43,000 retail stations in more than 80 countries. Over 100 years of experience developing fuel technology and services make it one of the leading providers of innovative fuels.
About Shell V-Power
Shell V-Power is a high performance fuel designed to help your car achieve its performance potential, whatever you drive. In fact, Shell V-Power race fuel and road fuels are so similar that Shell V-Power road fuel contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2014 Formula One World Championship.
This is clearly no ordinary fuel. Its unique double-action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance.
EDELMAN FOR SHELL
Edelman for Shell
Tel: +65 6494 1577
Ho Yi Shi
Edelman for Shell
Tel: +65 6494 1570
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2013 (available at www.shell.com/investor and www.sec.gov). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, 18 September 2014. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.
The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We may have used certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.