Shell Unveils Its Recipe For Success With Ferrari Alongside Felipe Massa
Sep 19, 2013
Over 250 fans and members of the public were treated (quite literally) to an insightful session on the unique composition of Shell V-Power, as well as Shell’s successful technical partnership with Scuderia Ferrari (“Ferarri”). The advanced formulation of Shell V-Power was conveyed via a simple, culinary perspective, and made easy-to-understand for everyday drivers.
Themed as “Shell’s Recipe For Success”, Formula One Ferrari driver Felipe Massa joined modern gastronomy chef, Ryan Clift, for a live cooking demonstration onstage - thereby depicting how the composition of Shell V-Power has a lot in common with the ingredients used for this special dish.
Chef Ryan described the Carrot V’Dumplings as a carrot gnocchi made out of both western and eastern ingredients - Iranian pistachio, chervil stems, avocado oil, rojak flower and carrot soup. Giving the the carrot gnocchi a tinge of local flavour, the rojak flower is widely used in traditional Nyonya cooking, and can also be found in a rojak, a popular Singapore delicacy made of traditional fruit and vegetable salad.
The ingredients used in the Carrot Dumplings served a similar purpose compared to the composition of Shell V-Power - the high-performance fuel that drives the Formula One Scuderia Ferrari racing team.
Shell’s Technology Manager for Ferrari, Guy Lovett, created an analogy between the ingredients of the dish with the development of the advanced formula of Shell V-Power fuel, alongside Felipe and Ryan. Importantly, it also highlighted the strategic importance of the technical partnership between Shell and Ferrari, which has led to over 60 years of success.
Guy explained, “The fuel that goes into the car plays a huge role in the performance of the drivers during a Formula 1 race. Our long-standing partnership with Ferrari has seen the development of Shell V-Power race fuel, which is designed to provide Ferrari with three main advantages – first, giving the engine more power; second, reducing friction and generating efficiency; and third, offering protection and reliability. During the partnership, Ferrari has achieved 12 FIA Formula 1 Drivers’ titles and 10 Constructors’ titles, also thanks to the use of Shell’s cutting edge fuels and lubricants.”
The live cooking demonstration came to a close with Felipe putting the final touches to the dish with sprinkles of garnish and condiments, and thereafter, being the first to savour it. This was followed by a tasting session where invited media and guests were served the dish.
|WHAT DRIVES THE CAR (FUELS)
||WHAT DRIVES THE RACER (FOOD)|
Avocado Oil, Pistachios
Ginger Flower/Rojak Flower
Louis Tan, General Manager, Retail Sales & Operations (Shell Singapore), said, “Beyond the achievements on the race track, the advances made in partnership with Ferrari over the years have inspired Shell to develop Shell V-Power into a world-class road fuel that is made accessible to Singapore drivers.”
“The live cooking demonstration is indeed a unique concept undertaken by Shell to illustrate the performance of our fuels in a simple yet powerful manner that, at the same time, touches Singaporeans passion for food. Besides, the Carrot V’Dumplings also represents an interesting aspect of our fusion food culture. We hope Felipe and everyone else enjoyed the food and took away a memorable experience with Shell in Singapore,” further commented Louis.
Notes to editors
Shell endeavours to be the best fuels retailer in the world. Today, Shell has approximately 43,000 retail stations in more than 80 countries. Over 100 years of experience developing fuel technology and services make it one of the leading providers of innovative fuels.
About Shell V-Power Shell V-Power is a high performance fuel designed to help your car achieve its performance potential, whatever you drive. In fact, Shell V-Power race fuel and road fuels are so similar that Shell V-Power road fuel contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2013 FIA Formula One World Championship.
This is clearly no ordinary fuel. Its unique double-action formulation is designed to actively clean your engine and protect vital engine parts to help deliver more powerful performance.
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