Shell Singapore and Frasers Property Singapore sign MOU to explore connected retail and mobility experiences
Partnership will explore opportunities to connect Shell GO+ and Frasers Experience (FRx), alongside potential deployment of Shell Recharge EV charging solutions at selected Frasers Property malls, and more.
Shell Singapore and Frasers Property Singapore have signed a Memorandum of Understanding (MOU) to explore opportunities to connect Shell GO+ and Frasers Experience (FRx), extending the value of both loyalty programmes across mobility, retail and lifestyle touchpoints. The three-year partnership will also explore the deployment of Shell Recharge EV charging solutions at selected Frasers Property malls, alongside charging-related incentives and member offers aimed at creating a more seamless customer experience. Read Frasers Property Singapore's announcement here.