Why Shell?

Brand & Heritage

Building on a heritage of more than 100 years the Shell brand has the leading market share in the petroleum retail business in Singapore with over 57 stations.

Quality & Differentiated Products

Shell prides itself on supplying you with the quality products and customer service you've come to expect over the years.

Shell Fuels

Shell is in the business of making better fuels for your vehicle.

• Shell V-Power Nitro+ contains a unique double action formula, to prevent and remove performance-robbing engine deposits. With 25% more friction reducer+, it is designed to act instantly to improve performance, helping the engine deliver more power to the wheels.
• Shell FuelSave is the product of specialist expertise and rigorous research. Enriched with Active Efficiency Ingredients, Shell FuelSave keeps your engine clean and improves fuel economy^*.

^† Actual effects and benefits may vary according to vehicle, age of vehicle, driving conditions and driving style. Actual potential benefits relate to a detergency element which is designed to help clean up existing deposits in your engine.

^*comparison between a standard petrol/diesel and that same petrol/diesel [of the same bio-content] containing our fuel economy formula. Savings may vary according to vehicle/driving conditions and driving style.

Shell Oils and Lubricants

Shell Lubricants is the number one global lubricant supplier^* and has a 70-year history of innovation. Designed to give you a cleaner car engine, a more responsive bike or a more reliable truck, we’ve put our extensive oil-development knowledge into every aspect of the Shell formula – from the base-oil technology through to additive selection and blending. By cleaning, protecting and lubricating, our range of Shell oils is designed for the challenges of today’s vehicles.

^* Source: Kline & Company, Competitive Intelligence for the Global Lubricants Industry, 2008–2018.

Shell Select Stores

Select is Shell's very own convenience store, with a network of more than 7,500 stores in 47 countries. In Singapore, there are over 50 Select stores and growing. Every Select store retailer is supported by world class category management:

• Promotions attracting new customers and making our sites talk of the town
• Dedicated team and back end system supporting Select store retailers’ operations and growth
• Research based merchandising maximising sales and improved customer experience
• Latest retail format designed using comprehensive shopper’s mission management

Expert Support

The Shell retail family benefits from:

• Workshops and training for the site management and staff at the Shell Retail Academy
• Regular assessment and consultation to improve the effectiveness of your business
• Market research and learning shared across the network on fuels, convenience retailing and operational excellence

Responsibility of Retailer

Deliver Customer Value Proposition: Actively engage with customers to meet their needs, so every customer feels Treated Like a Guest. Personally handle, or assist site staff to handle, difficult, complex or sensitive customer complaints or problems, by telephone or face to face. Ability to deliver high operational standards.

Profitable Return: Passionate for achieving and exceeding targets, sets and monitors team objectives and targets; proven ability to deliver results.

Recruit and Train Staff: Responsible for the recruitment and training of service station / cluster staff. Encourages and supports a learning environment. Has the ability to coach and train staff to a consistently high standard.

Sell Brand Products: Improves the competitive performance of the business through the Retail Business System. Identifies and maximises business opportunities, with compliance through attention to detail.

Day to Day Management: Manages one or a cluster of service stations, covering all aspects of day-to-day supervision, scheduling, training, motivation and welfare, to ensure a happy, energised team able to offer outstanding care and responsiveness to customers.

Adherence to Procedures & Polices: Ability to work within given parameters, appreciates the impact of own and teams' actions on the business. Protects and promotes the Shell brand.