
Shell StartUp Engine
Shell StartUp Engine is a global innovation programme, with a Singapore chapter, catered to early to growth stage energy startup looking to develop their capabilities, and power business growth within the smart, clean energy landscape.
Applications for 2025/2026 run now closed
For more than 100 years, Shell has been shaping the energy industry. Today, we continue to invest in and promote innovation and entrepreneurship in Singapore through programmes like Shell StartUp Engine.
What can Shell StartUp Engine Singapore offer you?
A six-month programme that can help you to build the expertise you need and connect you to a wider community, in order to better position your startup for success:
Gain insights about the energy sector through curated sessions, and access a global network of opportunities
Build up your startup capacity via tailored workshops and access to exclusive programme curriculum.
Engage directly with representatives from Shell, external industry experts that can help you to frame your startup’s value proposition
Connect to a wider community of mentors, subject matter experts, community of energy startup, industry network of corporates, investors, academia and government agencies etc.
Showcase your startup at highly relevant platforms and build up your credibility needed to build trust with customers, partners and investors globally
Seize opportunities to meet and pitch to potential investors and industry audience.
Watch the highlights of Demo Day 2025
Read the transcript
Read the transcript
Title: Shell StartUp Engine Demo Day 2025
Duration: 2:23 minutes
Description:
Watch the key highlights of the Shell StartUp Engine Singapore Demo Day 2025, where eight innovative energy startups pitch to an audience of investors, corporations and government representatives at this climax event.
Shell StartUp Engine Demo Day 2025 Transcript
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We finally got to showcase
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whatever we've been working on for the past six months
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to such an amazing crowd.
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Shell StartUp Engine Demo Day
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is really inspirational
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for me personally.
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This event brings together entrepreneurs,
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mentors, as well as demand drivers,
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showcasing how such new collaborations
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can bring together new opportunities
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and power the energy transition.
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Shell StartUp Engine Demo Day
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has been a very fulfilling experience,
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talking to many different people from
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different industries, and that potentially
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help us to open more doors
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to take us to the next step.
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Shell is running the Shell StartUp Engine programme,
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for us know, what's the latest
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in terms of technology,
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the innovations that's happening
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in the industry around us.
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It's also for us to share the knowledge.
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When we talk about energy transitions,
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we have to have a partnership.
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This is aligned with also the agenda
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here in Singapore in terms of innovation.
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Enterprise Singapore is very happy to support
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the Shell StartUp Engine programme,
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which helps companies to develop
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cutting-edge technologies and also
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to scale and accelerate their growth.
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The Shell StartUp Engine programme
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is different from a lot
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of other accelerators
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in that startups get access
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to people from Shell.
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They get to work with, learn from,
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and collaborate with people from
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the business units who actually understand
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the problem statements that they're looking to solve.
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Shell StartUp Engine was
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phenomenal because
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We had a lot of
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mentors helping us,
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and guiding us, telling us about the market.
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And eventually, helping us shape our product
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in a way that can actually
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achieve product market fit.
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Our product is in a much better state.
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And today, we also have
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20-over interested customers
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looking to implement our product.
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Since Shell very global,
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they are able to connect with the right
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people with the right knowledge to
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help us scale our technology
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to greater heights.
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We're a lot more ready to tackle
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B2B enterprise clients, because that's
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what a lot of the coaching,
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a lot of mentoring and lessons
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were about during the
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Shell StartUp Engine programme.
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Companies from past cohorts have
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built track records, and they
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have gained market access by tapping on
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on Shell's global networks,
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and we look forward to see how the
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the companies from this batch
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will contribute to the clean energy space.
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I'm also very hopeful about the
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progress and the journey we are
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going to do in the energy transition,
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whether in Singapore specifically,
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but in general in the region as a whole.