Skip to main content
people in discussion

Shell StartUp Engine

Shell StartUp Engine is a global innovation programme, with a Singapore chapter, catered to early to growth stage energy startup looking to develop their capabilities, and power business growth within the smart, clean energy landscape.

Applications for 2025/2026 run now closed

For more than 100 years, Shell has been shaping the energy industry. Today, we continue to invest in and promote innovation and entrepreneurship in Singapore through programmes like Shell StartUp Engine.

What can Shell StartUp Engine Singapore offer you?

A six-month programme that can help you to build the expertise you need and connect you to a wider community, in order to better position your startup for success:

conference

Gain insights about the energy sector through curated sessions, and access a global network of opportunities

presentation

Build up your startup capacity via tailored workshops and access to exclusive programme curriculum.

discussion

Engage directly with representatives from Shell, external industry experts that can help you to frame your startup’s value proposition

persons talking

Connect to a wider community of mentors, subject matter experts, community of energy startup, industry network of corporates, investors, academia and government agencies etc.

three people discussing

Showcase your startup at highly relevant platforms and build up your credibility needed to build trust with customers, partners and investors globally

presentation

Seize opportunities to meet and pitch to potential investors and industry audience.

Watch the highlights of Demo Day 2025

Watch the highlights of Demo Day 2025

Read the transcript

Title: Shell StartUp Engine Demo Day 2025

Duration: 2:23 minutes

Description:

Watch the key highlights of the Shell StartUp Engine Singapore Demo Day 2025, where eight innovative energy startups pitch to an audience of investors, corporations and government representatives at this climax event.

Shell StartUp Engine Demo Day 2025 Transcript

00:00:07:24 - 00:00:08:20

We finally got to showcase

00:00:08:20 - 00:00:11:06

whatever we've been working on for the past six months

00:00:11:06 - 00:00:12:22

to such an amazing crowd.

00:00:12:22 - 00:00:14:09

Shell StartUp Engine Demo Day

00:00:14:09 - 00:00:15:18

is really inspirational

00:00:15:18 - 00:00:16:17

for me personally.

00:00:16:17 - 00:00:18:17

This event brings together entrepreneurs,

00:00:18:17 - 00:00:20:17

mentors, as well as demand drivers,

00:00:20:17 - 00:00:22:17

showcasing how such new collaborations

00:00:22:17 - 00:00:24:19

can bring together new opportunities

00:00:24:19 - 00:00:26:15

and power the energy transition.

00:00:26:15 - 00:00:28:06

Shell StartUp Engine Demo Day

00:00:28:06 - 00:00:29:22

has been a very fulfilling experience,

00:00:29:22 - 00:00:31:16

talking to many different people from

00:00:31:16 - 00:00:33:23

different industries, and that potentially

00:00:33:23 - 00:00:35:02

help us to open more doors

00:00:35:02 - 00:00:36:12

to take us to the next step.

00:00:38:22 - 00:00:40:23

Shell is running the Shell StartUp Engine programme,

00:00:40:23 - 00:00:42:21

for us know, what's the latest

00:00:42:21 - 00:00:44:01

in terms of technology,

00:00:44:01 - 00:00:45:09

the innovations that's happening

00:00:45:09 - 00:00:46:19

in the industry around us.

00:00:46:19 - 00:00:48:18

It's also for us to share the knowledge.

00:00:48:18 - 00:00:50:06

When we talk about energy transitions,

00:00:50:06 - 00:00:51:17

we have to have a partnership.

00:00:51:17 - 00:00:53:13

This is aligned with also the agenda

00:00:53:13 - 00:00:55:13

here in Singapore in terms of innovation.

00:00:55:13 - 00:00:57:19

Enterprise Singapore is very happy to support

00:00:57:19 - 00:00:59:08

the Shell StartUp Engine programme,

00:00:59:08 - 00:01:00:24

which helps companies to develop

00:01:00:24 - 00:01:03:06

cutting-edge technologies and also

00:01:03:06 - 00:01:04:21

to scale and accelerate their growth.

00:01:04:21 - 00:01:06:07

The Shell StartUp Engine programme

00:01:06:07 - 00:01:07:02

is different from a lot

00:01:07:02 - 00:01:08:04

of other accelerators

00:01:08:04 - 00:01:10:02

in that startups get access

00:01:10:02 - 00:01:11:10

to people from Shell.

00:01:11:10 - 00:01:13:09

They get to work with, learn from,

00:01:13:09 - 00:01:15:02

and collaborate with people from

00:01:15:02 - 00:01:17:09

the business units who actually understand

00:01:17:09 - 00:01:19:06

the problem statements that they're looking to solve.

00:01:21:05 - 00:01:22:09

Shell StartUp Engine was

00:01:22:09 - 00:01:23:19

phenomenal because

00:01:23:19 - 00:01:24:18

We had a lot of

00:01:24:18 - 00:01:26:03

mentors helping us,

00:01:26:03 - 00:01:28:06

and guiding us, telling us about the market.

00:01:28:06 - 00:01:30:19

And eventually, helping us shape our product

00:01:30:19 - 00:01:32:02

in a way that can actually

00:01:32:02 - 00:01:33:08

achieve product market fit.

00:01:33:08 - 00:01:35:03

Our product is in a much better state.

00:01:35:03 - 00:01:36:13

And today, we also have

00:01:36:13 - 00:01:37:24

20-over interested customers

00:01:37:24 - 00:01:39:13

looking to implement our product.

00:01:39:13 - 00:01:40:23

Since Shell very global,

00:01:40:23 - 00:01:42:18

they are able to connect with the right

00:01:42:18 - 00:01:44:12

people with the right knowledge to

00:01:44:12 - 00:01:45:23

help us scale our technology

00:01:45:23 - 00:01:46:23

to greater heights.

00:01:46:23 - 00:01:49:05

We're a lot more ready to tackle

00:01:49:05 - 00:01:51:11

B2B enterprise clients, because that's

00:01:51:11 - 00:01:52:15

what a lot of the coaching,

00:01:52:15 - 00:01:53:24

a lot of mentoring and lessons

00:01:53:24 - 00:01:54:19

were about during the

00:01:54:19 - 00:01:55:24

Shell StartUp Engine programme.

00:01:58:01 - 00:01:59:13

Companies from past cohorts have

00:01:59:13 - 00:02:00:15

built track records, and they

00:02:00:15 - 00:02:02:11

have gained market access by tapping on

00:02:02:11 - 00:02:03:15

on Shell's global networks,

00:02:03:15 - 00:02:05:09

and we look forward to see how the

00:02:05:09 - 00:02:06:16

the companies from this batch

00:02:06:16 - 00:02:08:16

will contribute to the clean energy space.

00:02:08:16 - 00:02:10:19

I'm also very hopeful about the

00:02:10:19 - 00:02:12:06

progress and the journey we are

00:02:12:06 - 00:02:13:22

going to do in the energy transition,

00:02:13:22 - 00:02:15:08

whether in Singapore specifically,

00:02:15:08 - 00:02:17:14

but in general in the region as a whole.

You may also be interested in