Frequently Asked Questions

Submissions will be reviewed by Shell, the Energy Market Authority (EMA), Startupbootcamp and any other relevant organisation deemed relevant by Shell.

The selection criteria will be based on the following: (i) Team & Ability (ii) Execution Power (iii) Market & Product (iv) Program Benefit (v) Relevance of Technology to Singapore and Regional Context.

Shortlisted applicants will be notified within 1-2 months after applications close and invited to Selection Day, where start-ups will have the chance to meet other teams, pitch to an audience and receive feedback from industry experts. Thereafter, start-ups selected for the programme will be notified.

We aim to select between 5-10 start-ups, subject to the quality of applications received.

The programme will be delivered by Startupbootcamp, a global network of accelerators supporting innovative start-ups to grow and scale.

Through the programme, start-ups will receive capability building support and feedback via monthly workshops and individual coaching sessions, from industry experts facilitated by Startupbootcamp and Shell mentors. This includes learning about global trends, challenges and opportunities in the energy sector. There will also be opportunities for start-ups to showcase their solutions at local industry events, and to connect with the wider global energy industry network locally and globally, comprising investors, fellow entrepreneurs, potential partners, customers and more. The programme will conclude with a Demo Day pitch event held in Singapore, broadcasted to a global audience.

The programme is a 6-month part-time commitment involving monthly touchpoints with programme coaches and Shell mentors. At least one member of the start-up’s founding team will need to actively participate throughout the duration of the programme. This would ensure the participating start-ups receive the full benefits of the programme.

EMA is the official partner for the Shell StartUp Engine programme in Singapore. EMA’s involvement includes participating in the selection of start-ups and providing post-programme funding opportunities to promising start-ups, where relevant.

Startupbootcamp is the delivery partner for Shell StartUp Engine Singapore programme.

Shell does not retain any IP that is developed during the Shell StartUp Engine programme. The IP developed by a participating start-up/enterprise is retained by the start-up or any other party as specified in the company's relevant agreements or applicable law.

For more details please refer to the Terms and Conditions.

Shell StartUp Engine and its partners will not retain any equity or benefit commercially from the start-ups through the programme.

There is no guarantee of a pilot, proof-of-concept or investment opportunity with Shell by participating in the programme. Through the programme, we aim to support start-ups in understanding how to shape up and land a pilot/proof-of-concept with potential partners and customers, as well as increase the chances of securing investment from potential investors.

As a country, Singapore has announced its ambition to halve its 2030 peak emissions by 2050, with the aim to achieve net-zero emissions as soon as viable in the second half of the century. Shell Singapore recognises the urgency to act now and has also announced a 10-year plan in 2020 to transform our business and cut our CO2 emissions to thrive through the energy transition. This builds on Shell’s overarching ambition to be a net-zero emissions energy business by 2050 or sooner.

We believe the energy transition requires coordinated action from all – from policymakers, leaders from business and non-governmental organisations, to start-ups, consumers, and society. We are committed to collaboration and innovation in order to transform the energy system. Growing the energy start-up ecosystem is one vital step of the journey. Singapore has been long regarded as a key innovation hub for Asia and a test-bed for start-ups. This makes Singapore a natural fit and strategic choice for Shell to run this programme.

Shell StartUp Engine aims to nurture and help grow the energy start-up ecosystem in Singapore. Our measure of success will be an increase in the number and quality of Singapore-based start-ups in the energy ecosystem, as well as improvement in overall start-ups’ ability to secure partnerships, opportunities and funding.

Over the years, Shell has launched various global initiatives on innovation including Make the Future Festivals, Shell GameChanger, Shell TechWorks, Shell LiveWIRE and Shell Ideas360.

While these programmes have different goals and mechanics, their key vision is aligned – identify the next generation of innovators who can drive positive impact in society with sustainable energy solutions.

Have further questions? Please get in touch at contact@shellstartupengine.digital