Four Singaporean drivers emerged first runners- up in a bid to be crowned as Asia’s top fuel savers in the Shell FuelSave 1 Litre Challenge, held in Sepang International Circuit in Kuala Lumpur, Malaysia.  They were competing against teams from Malaysia, Thailand, Philippines and Hong Kong.

The Singapore Shell FuelSave Team made up of Edmund Tay, Arthur Foo, Diana Lim, and Daniel Lim, finished in a close second place with an average  distance of 15.856 kilometres (km) on one  litre of fuel. Their score was only 0.096 km behind the Thai team with a winning score of 15.952 km/litre. Malaysia was third with an average score of 15.749 km/litre. Hong Kong was fourth with an average score of 15.631 km/litre, while the Philippines came in at fifth place with an average of 15.136 km/litre.

Dawn Phang, General Manager of Retail Sales and Operations, Shell Singapore said: “It was great to see all of Asia’s Shell FuelSave Teams come together at Shell Eco-marathon but especially good to see our own team members do so well in the 1 Litre Challenge. Everyone who attended learnt a great deal about how to be more fuel efficient – it’s now up to all of us to show other drivers in Singapore how easy it can be to start saving fuel and money today.”

The teams were tasked to complete a series of challenges that included a quiz on the fuel saving tips and pit stops, such as a car wash, to represent the everyday driver’s daily journey on just one litre of Shell FuelSave. Singapore’s Edmund Tay set the fastest time in reciting the top 10 fuel saving tips in a mere 14 seconds. Edmund, father of three, also led the rest of the Singapore team with the farthest distance of 16.176 km/litre. He currently holds the farthest distance achieved on one litre of Shell FuelSave in the Singapore finals at 19.376 km/litre.

“It was very easy for me to recite the fuel saving tips because I put them into practice every day. I believe that a combination of good driving habits and using the right fuel like Shell FuelSave helps reduce fuel costs. Because this was a team challenge, a lot of credit has to be given to my team mates for our placing. We only had a difference of 190 to 640 metres between ourselves. That is the equivalent of walking from ION Orchard to Ngee Ann City! We studied, encouraged and supported each other throughout the event. I can’t imagine a better team to represent Singapore in the Shell FuelSave Challenge in Sepang,” said Edmund Tay. 

Shell FuelSave Ambassador Eunice Olsen said: “The team are national champions and have done Singapore proud. They have not only become fuel savers themselves, but are also helping to inspire everyday drivers to be more fuel efficient. I look forward to working closely with them to share our experiences with Singaporeans on how to save fuel and further stretch their dollar.”

As part of its ongoing efforts to promote smarter energy use in 2011, Shell has recruited everyday drivers from the region to form Asia’s inaugural Shell FuelSave Teams. The teams were selected in national competitions. The winners also received extensive training from a team of Shell scientists as well as fuel economy experts John and Helen Taylor, who hold the Guinness World Record for driving around the world on just 24 tanks of Shell fuels. In addition to learning various driving tips that can help them save fuel, the teams were also given an insight to the groundbreaking fuel economy formula in the latest Shell regular fuel: Shell FuelSave 95 and 98. These fuels are specially designed to help drivers save up to one litre with every full tank at no extra cost.*

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*Based on a minimum fill of 50 litres. Comparison between standard petrol with and without Fuel Economy Formula. Actual savings may vary according to vehicle, driving conditions and driving style.


Crystal Goh
Tel: 6347 2314 

Shell Singapore
Serene Loo
Tel: 6384 8943

Notes to editors

About Shell FuelSave

Shell FuelSave 95 and 98 are designed to save up to 1 litre with every full tank at no extra cost. Launched in 2009, it contains the most advanced Shell fuel economy formula to date. Shell FuelSave 95 and 98 contain the Shell Efficiency Improver, which has been specially designed to improve fuel efficiency at no extra cost.

About Shell

Shell has a vision to be the best fuels retailer in the world. Today, Shell has approximately 43,000 retail stations in almost 80 countries. Over 100 years of experience developing fuel technology and services make it a leading provider of innovative fuels. Shell FuelSave is the latest addition to this rich heritage which began in the 1920s with the launch of Dynamin, a fuel that offered some of the most advanced engine efficiency of its time.