Title: Introducing the Bright Ideas Challenge
Duration: 4:12 minutes
Description:
Introducing the Bright Ideas Challenge – inviting students to imagine innovative solutions to power the world of tomorrow.
TBIC_Video1_v5a_approval Transcript
[Background music plays]
Rhythmic instrumental music, at times fast-paced, at other times slowing down to stately and majestic.
[Animated sequence]
The Bright Ideas Challenge graphic, depicting a city skyline, buildings and structures in colours of yellow and grey and red, with a pale blue background above the skyline in which are several white clouds as well as animated movement of several modes of transportation such as hot air balloons and aeroplanes in the sky and trains and bicycles lower down in the depicted city. One large white cloud at frame-left contains the image of a charging battery, and three snaking lines run between the cloud and various buildings and structures below.
[Text displays]
The Bright Ideas Challenge
[Animated sequence]
Close-up of the previously described cloud, now displaying text, with a second, smaller cloud towards upper frame-right, now containing the image of the charging battery.
[Text displays]
The Bright Ideas Challenge
Video 1: Introducing the Bright Ideas Challenge
[Narrator]
Our world today is exciting, dynamic and fast-moving. We’ve never been more connected, with more and more people enjoying better opportunities, better health and better lives. From lighting your school and producing your smartphone to heating your home and refuelling planes, energy is all around us.
[Video footage]
A series of shots depict an aerial view of lit up city streets by night, an aerial view of a large crowd releasing coloured paint above their heads, a group of people doing tai chi with a darkened city skyline behind them, a fast motion shot of the movement of people on a busy city street, a close-up in profile of a man speaking on his mobile phone, a man punching numbers into a device on the table in front of him, an Asian teacher and children in a classroom, an African woman holding a baby, a baby in an incubator, a little girl blowing out the candles on a cake, a close-up of the filament in a lightbulb, a young woman typing on her smartphone, close-up of a hand setting the heat on a dial, rows of blue flame, a man atop a ladder under the wing of a plane that he is refuelling, and fast-motion time-lapse footage of traffic on a city interchange.
[Narrator]
Last night, a billion people in the world didn’t turn out the lights before they went to bed, not because they forgot but because they don’t have electricity.
[Video footage]
View from space of a rotating planet earth against a black background. A bird’s eye view of a smoggy city against the backdrop of a pink sky and a setting sun. A close-up of a hand lighting a candle in a darkened room.
[Narrator]
As populations grow and thrive, demand for energy grows as well – energy to refrigerate food and medicines, to build roads and hospitals, to make plastics, fuels and fertilisers; energy to transport goods across the world and to the corner store, and to enable access to education and job opportunities.
[Video footage]
Fast motion footage of the movement of people on a busy city street, fast motion footage of the movement of people in the fresh produce section of a supermarket, rear view close-up of a man opening a refrigerator in a supermarket, fast motion footage of a construction site, seen in silhouette, a close-up of plastic bottles on a conveyor belt, wide shot of a tractor pulling a fertiliser tank, a close-up of cars and a truck approaching on a highway, a man pushing goods in a busy market, aerial close-up of a person studying in a darkened room by candlelight, close-up of a hand rotating a portable lamp to switch it on, cutting to footage of men standing in a darkened room, the small lamps suspended at eye level.
[Narrator]
But this increasing demand for energy is contributing to rising pressure on our climate. To limit the worst effects of climate change, society needs to find a way to produce more and cleaner energy. By 2050, planet earth will support more than nine billion people. According to the United Nations, that means that by 2050, we’re going to need 60% more food, at least 40% more fresh water, and 50% more energy.
[Video footage]
Bird’s eye view of a city by night, lights streaking in various directions on the streets below buildings which all twinkle with light. Panning shot of a white, snow-covered landscape, white clouds and pale skies above. Close-up of skimming white and grey clouds. Wide shot of a dark mountain range, stars racing upwards in a deep blue sky, and then forming streaking lines, reaching upwards. Side view of many people, seen in silhouette, walking past the shot in both directions, a blue sky forming the background. Side view of people crossing a street in both directions, vehicle lights approaching in the background. High angle view of a city street teeming with people. Close-up of a young girl’s face. Close-up of a man’s face. Close-up of a woman, seen in profile behind the superimposed footage of a vehicle, seen at window level, moving from frame-right to frame-left. Close-up of the right side of an Asian face filling frame-right. Close-up of a giggling baby, seen lying back against a floral sheet. Close-up of the left side of an older man’s slightly smiling face filling frame-left. Close-up of a laughing young boy. View from space of a rotating planet earth against a black background. Circles highlight certain areas. Fast motion close-up of green crops growing, then aerial view of green crop rows with tractors and farming implements moving through the fields. Fast motion side view of an Asian restaurant, many people eating at tables, waiters and patrons moving in and out of shot, with colourful décor forming the background. View from space of a rotating planet earth against a black background, expanding circles highlighting certain areas. Close-up of swirling white water. Wide view of strongly flowing water from the open sluice gates of a large dam. Low angle footage of turning wind turbines against the background of a cloudy sky.
[Narrator]
So how can the world change the way energy is produced and used to enable a decent way of life for people across the world with a healthy planet?
[Video footage]
View from space of a rotating planet earth against a black background. Wide view of three women seated in armchairs around a table in the open air, tall buildings surrounding the area, and other tables and diners frame-left of them, zooming to a closer shot of the three women.
[Narrator]
By 2050, about two-thirds of the world’s inhabitants will live in cities, up from just over half of people today. Cities can be crowded, energy-hungry, congested places. But they are also highly innovative and dynamic.
[Video footage]
Panning aerial footage of tall city buildings. View from space of a rotating planet earth against a black background, connecting lines of light appearing across and between continents. Side view of people walking, passing in both directions, on a city street against a white panelled background. High angle view of a city street by day, packed with people walking in both directions. Aerial view of a city street by night, people passing in all directions, some standing in groups outside a lit entrance. Bird’s eye view of a congested highway by night. Aerial view of a city and its highways and bridges, all congested with traffic. Fast motion footage of traffic streaking along a highway in the foreground while modern skyscrapers tower in the background against a brilliant blue sky.
[Narrator]
By bringing people together, they are breeding grounds for great ideas. Ideas for cleaner, more affordable energy, for greater energy efficiency, to help create a better life and healthy environment in our increasingly urban world.
[Video footage]
Low angle footage of a group of young men seated on the steps of a building, engaged in conversation. Footage of young men and women engaged in conversation in a work setting. Fast motion footage of a city street intersection, showing flitting figures of people, streaking lights of vehicles and city buildings in the background. Low angle view of the tops of city buildings by night, the buildings awash with flickering lights. Panning fast motion shots of the city by night, light streaking in all directions as the camera pans and the angle changes. Panning aerial view of highway interchange by day, cars passing in various directions. As the shot pans, sunlight flares across the shot.
[Narrator]
The energy challenge is something we all face. Everyone has a part to play. Whatever your skills, we believe that the answers to tomorrow’s energy challenges can be found through your creativity and innovation.
[Video footage]
Wide view of a field of wind turbines against the background of a yellow-orange evening sky. Close-up of the blue flame of a gas burner. Wide view of an Asian city street, people, cars and other vehicles passing in all directions. Mid-shot in profile of several young people sitting frame-right at workstations against the background of an office environment, tapping on keyboards as they stare at the screens facing them. Footage of students standing and seated at desks and counters, concentration focused on the projects in front of them.
[Narrator]
Which is why we’d like you to enter the Bright Ideas challenge.
[Animated sequence]
The Bright Ideas Challenge graphic, all as previously described, then zooming to the text displaying at frame-right until it fills the screen.
[Text displays]
The Bright Ideas Challenge
[Narrator]
It’s a national competition for young people to come up with innovative ideas to power a future city. You could win up to $5,000 prize package, and a trip to Make The Future Live in London.
[Video footage]
A series of still shots of various groups of students posing for the camera, all wearing school uniforms – first in classroom settings as they work on projects, then in a garden, holding diagrams in front of them, then seated on a bench, holding banners announcing them as winners. Bird’s eye view of a racing track against the background of cloudy blue skies. Footage of two students running on the spot on a square panel set in the grass, while other students look on, cutting to footage of a group of boys dressed in white and red football kit and one of the boys scores a goal. Footage of people inside zorbs which are lit with light against the background of a darkened room. Spectators look on.
[Narrator]
So here’s what you need to do. Think of a potential energy challenge facing a future city in 2050. What innovation in technology or society could solve that energy challenge? Could your innovation create more clean and affordable energy for a future city and/or make a future city more efficient by saving energy? You have until November 10, 2017 to submit your entries.
[Animated sequence]
The Bright Ideas Challenge graphic, all as previously described, then cutting to a pale blue screen on which text displays. The Bright Ideas Challenge graphic appears behind the pale blue screen as a watermark.
[Text displays]
Think of a potential energy challenge…
What innovation could solve that energy challenge…
Create more clean and affordable energy for a future city?
And/or Make a future city more efficient?
November 10, 2017
[Narrator]
We’re looking for teams of two to five students to come up with creative ideas to power the cities of tomorrow. This is your chance to become inventors and innovators, to share your bright ideas and have a go at shaping the future you want to live in.
[Video footage]
Footage of students working on various projects seen against various backgrounds – classroom, laboratory and a grassy field. High angle footage of a group of students walking up a ramp to the stage at Make the Future Happen. Footage of a group of students posing in front of a white board, holding a handmade banner which they then throw above their heads. High angle still shot of a group of students posing outside on the grass, crouched around their project. Footage of a group of students standing at a counter engaged in discussion, some writing on the pages in front of them as they speak. Footage of a group of students on a stage, shaking hands with various people.
[Narrator]
We’ve created a series of four videos to help you get started. And you can use the Student Workbook as a step-by-step guide to completing an amazing entry with your teammates. There’s even a toolkit for your teacher too, so they can guide you through the competition. The Student Workbook and videos are the best place to go to get started.
[Video footage]
Footage of the shell.com.sg/brightideaschallenge webpage, scrolling down the webpage to show the detail related to The Bright Ideas Challenge, and clicking through the gallery of videos and showing how to navigate to the videos.
[Narrator]
Good luck.
[Animated sequence]
Footage of The Bright Ideas Challenge graphic, the previously described clouds now at frame right while text displays at frame-left.
[Text displays]
Watch video 2: “Future cities”
Terms and conditions apply. Please see shell.com.sg/brightideaschallenge for more information
[Audio]
Shell jingle
[Graphic]
Shell Pecten centred on a white background with text displaying below.
[Text displays]
© Shell International Limited 2017
