Shell IdeaRefinery aims to increase the mix of energy startups in Singapore, by developing fledging startups that have a positive energy impact for society, or enabling established startups to explore opportunities in the energy sector. Through the programme, startups will learn about trends, gaps and opportunities in the energy sector; and create new business models to face challenges amid the global energy transition. That’s not all – finalists will also get to meet the wider investor and entrepreneur communities.

Why Shell is running IdeaRefinery

Shell Singapore aims to be a “living lab” of energy innovation for the nation. We hope to testbed and potentially commercialise digital and clean energy solutions relevant to Singapore, and the IdeaRefinery is a key programme supporting this goal.

We work with the government, academics and industry specialists, and partner with companies and organisations to help meet the world’s growing energy needs. We share ideas and expertise to help encourage innovation.

By connecting innovative energy-impact startups with our partners, the IdeaRefinery aims to help build a vibrant startup ecosystem in new energy solutions, in support of Singapore’s ambition to be a sustainable and smart nation.”

The Shell IdeaRefinery supports Singapore-based startups making an impact on the future of energy. Support comes in two types – the LAUNCH-type programme supporting early-stage deep tech startups already in the energy sector, and the upcoming PIVOT-type programme that encourages established entrepreneurs not currently in the energy sector to explore alternative applications of their solutions and technology to create a positive energy impact.

Shell IdeaRefinery graph

Programme Types

One Purpose, Two Approaches

Shell IdeaRefinery aims to increase the mix of energy startups in Singapore. We do this through two programme types: Launch and Pivot.

Launch programme: Aids the growth of early stage startups already focused on the energy sector but are struggling to bring their innovations to market.

Pivot Programme: Educate startups with proven technology on the energy industry, and explore opportunities to pivot their existing business models and expertise to address problems within the energy sector.

Type Pivot Launch
Value Gain insights into the energy sector, create additional opportunities for your established startup in a new vertical. Move from Minimum Viable Product or pilot to finding a product-market fit, and develop a viable business model and strategy for a successful launch.
Lifecycle Mid-stage startups (preferably Series A raised) Early-stage (Angel or seed funded)
Vertical Startups not currently in the energy sector, but who are keen on exploring alternative applications for their products and solutions to create an energy impact Early stage startups already developing solutions with an energy impact.
Features
  • Curriculum focused on opportunities and pain points within the energy sector
  • Mentors from Shell and our partners with deep knowledge of their businesses and needs
  • Networking opportunities with corporates, accelerators, investors, academia and government agencies supporting energy startups
  • No funding will be provided as a programme offering, and Shell will not take any equity in your startup.
  • Curriculum focused on developing a sustainable business model and commercialising Early stage solutions.
  • Mentors from Shell and our partners experienced in launching new businesses and products.
  • Networking opportunities with corporates, accelerators, investors, academia and government agencies supporting energy startups
  • No funding will be provided as a programme offering, and Shell will not take any equity in your startup.
Selection Criteria Proven expertise in current core competencies, and a strong intent in finding opportunities in the energy sector. You are not required to have viable plans for the energy sector at the submission stage. Technical viability of concept, potential of team to scale the business
A Fictional Example HairRaising.tech uses advanced machine vision algorithms to predict your preferred next hairstyle, and recommends hairstylists best suited for you. Having raised its Series A round last month, the HairRaising.tech team is now exploring alternative applications for its machine vision technologies in the industrial or energy sector, but is unsure of the pain points and opportunities within this new vertical. FloatSun is developing high-efficiency long range wireless power transfer solutions for floating solar panels, based on radio-frequency transmission technology spun out of a local university. Small team of six: Four engineers, one sales/business development manager, one CTO. FloatSun hopes to create a sustainable business model around its technology.

IdeaRefinery Timeline

Month Activity
June Registration Opens
July Start-ups Selected
August Curriculum and Mentoring begins
October Showcase Events

Register your interest in Shell IdeaRefinery today! If you have any more questions, please email us at SEPL-Start-ups-Singapore@shell.com