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Shell's commitment
In this section we take a look at how the effect of competition plays a role in setting fuel prices.
Price cycling markets
At Shell we monitor prices every day and are committed to providing our quality fuels to customers at competitive prices to ensure that our customers get value for money.
The fuels retailing market place is highly competitive which is good news for consumers.
Factors that drive fuel prices
Demand
OPEC
Refining capacity
Taxes
Operating costs
Shell's commitment
