Shell Traffic Games

Students from Red Swastika School and Loyang Primary waiting to start the 27th Shell Traffic Games at Vivo City.

Shell has been a strong proponent of road safety since day one and will continue to promote it relentlessly. Committed to Singapore’s social development, Shell aims not only to make Singapore a safer place to live in, but also to develop lasting ties within the community with its activities. Shell works with appointed partners to promote the education of road safety in local communities where we operate. In Singapore, Shell works closely with the Singapore Traffic Police to promote road courtesy and safety; and brings road safety education to millions of children through the Shell Traffic Games.

Shell Traffic Games was first implemented more than 50 years ago. The aim of the programme was to educate children on the importance of road safety through a fun and interactive learning environment within a stimulated road safety park. Now, the Shell Traffic Games is firmly entrenched as a permanent item in the school curriculum.

In 1958, the inaugural Shell Traffic Games was held at a makeshift road safety park at Kallang. 58 Primary Schools competed in the Games that year, and then Prime Minister Lee Kuan Yew was on hand to present the champion with the top prize. The Road Safety Park has undergone constant upgrading. First built in Kallang Park by Shell for $75,000 in 1961, it had to make way for the National Stadium in 1965. The Games were then moved to the newly built Road Safety Community Park at the East Coast, which it has called home since 1981.

Over the years, the Road Safety Community Park has hosted a staggering 1,000,000 children and continues to inculcate and enhance road safety awareness among some 65,000 children each year. Shell is committed to ensuring that road safety and courtesy are firmly ingrained in the younger generation. The Shell Traffic Games also aims to foster closer community ties, especially within the family. With this in mind, the Family Unit Competition was launched in 2005 to encourage parents and grandparents to play a bigger role in instilling road safety awareness in their children.

With the Shell Traffic Games established as a platform for the Road Courtesy Campaign, Shell went on to sponsor the Outreach Programme, to bring road courtesy to a larger audience.The “Spot the Courteous Motorist” programme was launched for the first time to encourage drivers to exercise road courtesy. Drivers who were spotted being courteous on the road, signalling early, giving way to other road users and waving to say thanks were rewarded with attractive Shell-sponsored prizes.

When an increase in drink-driving related deaths in 2006 sparked off concerns in the Traffic Police, Shell was on hand to support the Anti-Drink Driving Campaign 2006.  Shell aims to aid the Traffic Police in their endeavours in gaining support for their cause, thereby helping to make our roads safe for motorists and pedestrians alike.