News & Library
Eunice Olsen joins Shell as FuelSave Ambassador to help Singapore Drivers Get The Most Out Of Every Drop
30/04/2009
Following the launch of Shell’s year-long drive to help Singapore motorists Get the Most out of Every Drop of fuel, local personality Eunice Olsen has been appointed by Shell Singapore as its FuelSave Ambassador to help Singapore motorists save more on their fuel expenditure.
Shell’s research revealed that 90 per cent* of Singapore drivers welcome information on fuel economy and are willing to change their driving behaviour to get the most out of every drop they pump.
“With our Shell FuelSave tips and unique Fuel Economy formula fuels, we’ve helped Singapore drivers achieve extra miles at no extra cost**. This year, our goal is to help even more drivers save fuel by offering quick and simple advice that can make a real difference to their fuel expenditure. We are very pleased to have Eunice Olsen on board and are confident that her enthusiasm and support for our Shell FuelSave programme will help drivers get the most out of every drop,” said Henry Chu, General Manager, Retail Sales & Operations, Shell Eastern Petroleum (Pte) Ltd.
Eunice Olsen will work with Shell Singapore across a range of exciting activities throughout the year. These activities are designed to help drivers get the most out of their fuel.
"I’m very excited to be part of the Shell FuelSave programme and to help Singapore drivers learn how to get the most out of every drop of fuel. Working with Shell, I’ve experienced first-hand how much fuel you can save if you cultivate the right habits, like applying Shell’s FuelSave tips correctly and using Shell fuels with Fuel Economy formula,” said Eunice Olsen.
She added, “In this economic climate, every bit counts. I hope to encourage more drivers to try the fuel saving tips for themselves, and help them see how making minor adjustments can go a long way!”
Shell has a long history in fuel economy, manifest in activities such as local fuel-saving initiatives and the Shell Eco-marathon***. Over the last two years, Shell has trained over 2,000 drivers across the world to save fuel through the Shell FuelSave Challenge. Two out of the three drivers successfully saved up to 24 per cent of fuel by using Shell fuels with Fuel Economy formula and Shell FuelSave tips.
To learn how you can start saving fuel now, visit www.shell.com.sg/everydrop to take a look at Shell’s FuelSave tips.
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* Percentage taken from Shell’s latest market research study ‘An investigation into what drivers in six countries are thinking, feeling and doing about fuel efficiency’ carried out by international research firm, StrategyOne, based on 301 interviews conducted among Singapore drivers in January 2009 (other participating countries are Germany, Hong Kong, Malaysia, the Netherlands, and the Philippines).
** Results are compared to standard fuel and may vary by car.
*** Three student teams from the National University of Singapore, Nanyang Technological University and Institute of Technical Education will represent Singapore at this year’s European Shell Eco-marathon taking place in Germany from 7-9 May 2009. The SEM will come to Asia in 2010.
Notes to editors:
Shell is the world’s largest fuels retailer with about 45,000 retail stations in over 90 countries. Shell has over 100 years of experience developing the technology and services that make it a leading provider of innovative new fuels today. In the 1920s, Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s, Shell fuel included a proven mileage ingredient.
In 2006, Shell launched Shell Unleaded with Fuel Economy formula and set a Guinness World Record for fuel economy by helping a couple from Australia, John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with Fuel Economy formula. In 2007, Shell added to its fuel economy product offerings, with the launch of new and improved Shell Diesel with Fuel Economy formula. 2007 also saw the release of the Shell Global Fuel Economy Report, which revealed the thoughts of 3,300 people across 11 countries, showing people’s awareness of fuel economy. This research led to the development of the Shell FuelSave Challenge, through which Shell trained over 2,000 drivers around the world in fuel efficiency, with two in three of them saving fuel, and the best performers saving up to 24 per cent.
Rounding out Shell’s rich heritage in fuel economy is the Shell Eco-marathon (SEM). Back in 1939, Shell started the predecessor of today’s popular SEM, an annual competition in Europe and America challenging students to build and drive a vehicle that will go the furthest using the least amount of fuel. The SEM has been driving innovation in fuel efficiency for the last 25 years. This initiative links to the responsibility Shell has as an energy company, to work to reduce the impact of its business on the environment. The 2008 Shell Eco-marathon attracted over 250 teams of young students from 20 countries. The winning team achieved a fuel consumption equivalent to 3,382 km on a single litre of fuel. This year, the Shell Eco-marathon celebrates its 25th anniversary in Germany from 7 to 9 May 2009.
More information on the Shell Eco-marathon.
ENQUIRIES:
EDELMAN
Julia Wei/ Amanda Koh
Tel: 6347 2327 / 6347 2333
E-mail: julia.wei@edelman.com / amanda.koh@edelman.com
SHELL SINGAPORE
Oh Yam Chew
Tel: 6384 8943
E-mail: yam-chew.oh@shell.com