Shell And Cold Storage Promotion Helps Customers Enjoy Savings of Up to $6

Singapore, 1 July 2009 – As part of its commitment to help motorists get the most out of every drop, Shell and Cold Storage today announced that it will be giving away fuel, groceries and carwash vouchers to customers during a 14-week promotion. This joint promotion is currently in its third year, and is valid between 1 July and 6 October 2009.

Customers who spend $50 at Shell will receive a $2 Cold Storage voucher, and with every $30 spent at Cold Storage, customers are entitled to a $2 Shell fuel voucher and a $2 carwash voucher at Shell.

Mr Henry Chu, General Manager, Retail Sales and Operations of Shell Eastern Petroleum (Pte) Ltd, said, “We do our best to help our customers go further by working with our alliance partners. This is the third year we are bringing the benefits of Cold Storage’s synergy with Shell to our customers. Given the current economic climate, Singaporeans are even more prudent, and many will understandably look for ways to stretch their dollar. We are excited to collaborate once again with Cold Storage to bring consumers a winning partnership of quality fuel, carwash and food.”

“This is the third year we are bringing the benefits of Cold Storage’s synergy with Shell to our customers. Through this win-win promotion, we hope to be able to help customers enjoy more savings with everyday items such as food and fuel,” said Mr Choo Peng Chee, CEO, Cold Storage Supermarkets.

Promotion Details

• The Shell-Cold Storage promotion will run from 1 July to 6 October 2009
• At Shell: Customers who spend a $50 on any Shell fuel will be entitled to a $2 Cold Storage voucher (valid for use at Cold Storage with a minimum purchase of $50)
• At Cold Storage: With every $30 spent at Cold Storage, customers get a $2 Shell Fuel voucher (valid for use at Shell with a minimum fuel purchase of $50) and a $2 Shell carwash voucher.

Terms & conditions apply.

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ENQUIRIES:
EDELMAN
Julia Wei / Amanda Koh
Tel: +65 6347 2327 / +65 6347 2333
E-mail: julia.wei@edelman.com / amanda.koh@edelman.com

SHELL SINGAPORE
Oh Yam Chew (Mr)
Tel: +65 6384 8943
E-mail: yam-chew.oh@shell.com

About Shell
Shell is the world’s largest fuels retailer with about 45,000 retail stations in over 90 countries. Shell has over 100 years of experience developing the technology and services that make it a leading provider of innovative new fuels today. In the 1920s Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s Shell fuel included a proven mileage ingredient.

In 2006, Shell launched Shell Unleaded with Fuel Economy formula and set a Guinness World Record for fuel economy by helping a couple from Australia, John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with Fuel Economy formula. In 2007, Shell added to its fuel economy product offerings with the launch of New and Improved Shell Diesel with Fuel Economy formula. 2007 also saw the release of the Shell Global Fuel Economy Report, which revealed the thoughts of 3,300 people across 11 countries, showing people’s awareness of fuel economy. This research lead to the development of the Shell FuelSave Challenge, through which Shell trained over 2,000 drivers around the world in fuel efficiency, with 2 in 3 of them eventually saving fuel; the best performers saved 24% in fuel consumption.

Rounding out its rich heritage in fuel economy is the Shell Eco-marathon. Back in 1939, Shell started the predecessor of today’s popular Shell Eco-marathon, an annual competition in Europe and America for students to build and drive a vehicle that will go the longest distance using a fixed volume of fuel. This initiative links to the responsibility Shell has as an energy company, to work to reduce the impact of its business on the environment. The Shell Eco-marathon celebrated its 25th anniversary in Germany on 7-9 May 2009.